Apple, Google Race for Internet TV Technology

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The old Apple TV will be replaced by iTV.

Top technology giants Apple and Google are both racing to get their own versions of an Internet TV appliance out to the market before the end of 2010 (if not early the following year). Apple's iTV is silently buzzing around the rumor mills while the Google TV already has a presentation preview over at their Google TV website.

These new platforms will definitely change the way people experience television. You can think of it as the latest upgrade to TV since cable or TiVo. Apple is reported to launch iTV in September with a $99 price tag while Google TV is slated for release by the fall of 2010.

Although the concept of Internet television is nothing new, competition between Apple and Google is expected to raise interest for the products going into the holiday season. This is completely different from simply hooking up your computer to the TV via HDMI cable. A rough analogy would be having Apple and Google taking the place of cable and satellite television providers through your ISPs. This also opens up fresh advertising opportunities for companies and of course, more revenue for these top tech titans.

This is going to be a wild new frontier for television in the years ahead. So, will your next TV run on Apple's iOS or Google's Android? Share your comments after the video.

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